OUT LOUD

LEVERAGE THE STRENGTH OF EACH GENERATION IN THE WORKPLACE

BY JOLENE ONDRIK
CHIEF CULTURE OFFICER

Know your audience. That statement that has been ingrained into our brains since the first time we learned about communication. It means knowing audience demographics, the communication tools they use and how their jobs, colleagues, community and media influences a message.

GENERATIONS MATTER WHEN RECRUITING AND RETAINING VOLUNTEERS

BY JOLENE ONDRIK
CHIEF CULTURE OFFICER

Volunteers… the heartbeat of most non-profit organizations. Attracting and retaining volunteers comes with its own unique challenges and depends on your industry, time of year, project and even the volunteer executive team or paid staff.

HOW WELL DO YOU KNOW YOUR GENERATIONAL ICEBERGS?

BY JOLENE ONDRIK
CHIEF CULTURE OFFICER

As a communicator, understanding your audience is key to implementing a successful plan. Most of us know the basics of researching audience demographics, the communication tools they use and how their job, colleagues, community and media influences a message. But what about the generation they come from?

SHINING LIGHT ON THE MONSTER IN THE CLOSET

BY JOLENE ONDRIK
CHIEF CULTURE OFFICER

Ah, culture. the organizational beast that exists somewhere in the depths of the halls, is hard to catch a glimpse of and can jump out of the closet at any moment and scare you. Ok, it isn’t quite like that but organizational culture does need to be nurtured and influenced so that it supports the business in achieving its goals and doesn’t end up hindering an organization’s success.

MARKETING, COMMUNICATIONS, MARCOMM OH MY!

BY JOLENE ONDRIK
CHIEF CULTURE OFFICER

Once, a client said to me, “… everything we do is marketing. Even when we’re talking to City Council, we’re marketing to them.” I raised my eyebrows a little at this comment and then understood, even more, that a lot of senior leaders like this COO have little understanding of the difference between communications and marketing.